See The Cool

The main event. The coolest of the cool. This is what we're talking about.

Every step is a statement. Every gesture is art.

This pose has been studied by coolness researchers worldwide.

If coolness had a face, this would be it.

Those eyes have seen things. Cool things.

When Joe Villa enters a room, coolness follows.

Captured at the peak of coolness. Pure perfection.

This is what coolness looks like. Take notes.

Coolness level: Maximum. Warning: May cause awe.

High definition coolness. Every pixel is cool.

The grand finale of coolness. Mic drop moment.

Convinced Yet?